We are able to collect and display all reviews of the hotel through the bnbwiz management system. Readability, analysis and user response. In addition, it is offered the option of using suggested indicative responses to optimize communication. All communication history is preserved, no criticism is left unanswered and time from search and management is saved.

The results are gathered from all the internet sources mentioned in the hotel and offer a total resume of his reputation. In this way, the hotelier does not need to monitor all individual channels and different sources where they create ratings, based only on a part of the whole information. Having all the results available on a screen, it is possible to further analyze the results. In the same logic, the final scores and the number of reviews per channel such as booking.com, TripAdvisor, etc. are available. We analyze services that are the strong point of the hotel and those that have room for improvement. It records the change of reviews in the passage of time and how they are shaped according to the nationality and types of visitors.

Bnbwiz offers the possibility to avoid negative reviews. The successful course of the hotel is directly linked to the satisfaction of the visitors. Because of the subjectivity and diversity of individuals, and the difficulty of having this information, even with a straightforward question to visitors, there is always the risk of negative review. With a simple question in the form of an electronic questionnaire, we are given the opportunity to have the clue that the visitor will not be satisfied as long as he stays in the hotel. In this way there is room for targeted corrective actions.

Answers received from the questionnaires can be converted into reviews and displayed with the corresponding rankings on the hotel site. There is also the possibility of being filtered by the hotelier and good reviews to create the desired content for optimal viewing. In this way, the attraction of new customers increases, and the continuous updating of the site improves the location of the hotel in Google’s results.

Through reputation management, the overall score of the hotel is improved and this is resulting in an increase in turnover, either through visitor preference, resulting in higher demand and occupancy, through higher profit margins, due to a higher pricing policy.

Through the reputation management system, a detailed overview of hotel’s strengths and of those who have room for improvement can be seen. The hotelier can make targeted, and therefore correct, decisions to raise the score mark. In this way, it can secure the visitor’s preference, create a competitive advantage and offer the best possible accommodation experience for the visitor.